Concepted and co-wrote the script for the first major trailer for the mobile version of League of Legends: Wild Rift.

Wild Rift is meant to appeal to a much broader audience than League’s original “hardcore” one. The trailer needed to be fun, charismatic, and appealing, but we also wanted to subtly connect with the new kinds of players who might pick up this game over League: students bored between classes, mobile gamers unsatisfied with simplistic clones, and lonely souls looking for a quick way to play with friends. Our task was to convey all of this in a single piece that could also stand the test of the five-second skip button.

Ultimately, the trailer was a combination and culmination of careful brand strategy, strong creative, and just plain fun narrative moments that resonated with veteran and newbie players alike.