Wrote and edited scripts for Legend of Runeterra’s launch announcement, among other dev communications such as new feature and mode announcements, roadmap updates, and articles on the game’s design philosophy.

This video in particular had everyone sweating. A competitor had announced their own digital card game not too long ago to deafening disappointment; we needed the exact opposite reaction. I worked closely with the Executive Producer & Design Director for LoR — along with feedback from a coterie of other leaders at Riot Games — to create a video that would deliver all the key positioning without sacrificing personality.

Is it cheesy? Yeah. Did it get the job done? Absolutely.