In addition to writing scripts for spotlight videos, editorial for gameplay reveals, and copy for promotional materials, I created a short blurb for each League of Legends champion that could be used across a variety of media, including the new player website. League’s massive roster led me to produce roughly 150 pieces of copy that each captured the personality and “power fantasy” of a champion.

Projects like this aren’t the most flashy, but they help us scale our efforts across the organization and maximize the value of our individual output. Now when someone needs a quick bit of copy for a champion, it’s already on hand.