League of Legends: Champion Campaigns
Wrote and edited scripts and copy for every champion’s spotlight video, gameplay reveal, and various promotions on social media & within the League of Legends game client during 2018.
Like the name implies, League of Legends is all about the champions. At its peak — quite possibly the most played PC game in the world — it had settled into a cadence of roughly one new champion each month, complete with full marketing campaigns and extensive content for core players.
As part of the Champion Publishing team, I worked with designers, artists, writers, video editors, brand managers, and creative directors to produce a consistent package of content for every champion that was released, while also experimenting with new styles to fit the theme of the latest legend’s debut.