Consulted on brand strategy, creative direction, and marketing for Codashop’s push into the the North American market, including the development of a new mascot and related creative.

Codashop had already established itself and seen success in other regions, but translating that to North America — where purchasing patterns for players are markedly different — was a fresh challenge. The team needed to not only break into the average player’s awareness, but give real reasons for why they deserved to stay there. Together we developed a campaign that aimed to turn Codee — the new face of Codashop — into the ultimate easter egg, appearing in major cities across the continent and linking to special rewards.

While the campaign has yet to be executed, Codee has been officially introduced in a new North American-specific spot.