Concepted, pitched, wrote, and edited scripts for multiple cinematic trailers and gameplay showcases for the launch & first major expansions to Legends of Runeterra — among the most impactful of our marketing efforts, reaching millions of players.

The challenge of the cinematic trailers was to show off the locations, creatures, and dangers from the upcoming expansion — what current players cared about most — while also telling a compelling, accessible story that would hook players hearing about the game for the first time. In the end, the heartfelt relationship of a duo on an epic quest to the top of Mount Targon hit all the right beats.

The gameplay showcases were designed for multiple uses: as full-length assets, they onboarded new players into the game using some of the most popular champions from League of Legends. When cut down to the first 10-15 seconds of motion graphics, they could be utilized as both standalone paid media and as elements intercut into longer creative montages, serving as marketing for not only Legends of Runeterra but other Riot Games titles as well. Sometimes a smart, simple format can yield a ton of mileage.

(Watch on YouTube to see the full playlist.)